Brand Background & Objectives

Copperwood Home, a mid-sized retailer, specializes in all kinds of home decor. It was challenging for the brand to generate online sales due to dire market competition. Although they had a wide range of products and competitive pricing packages, they were not able to improve their digital presence. The stagnant sales and next-to-nothing growth were really challenging for Copperwood Home.

After a comprehensive discussion with the director, we set some manageable goals for the brand. We set targets to improve their online sales by 25% in 5–6 months. Increasing brand awareness, optimizing their digital presence, and improving customer engagement were our main objectives.

Our Approach

• Comprehensive website design optimized for desktop as well as mobile.
• Addition of interactive features like product catalogs, customer reviews, and blogs dedicated to home decor.
• Carried out thorough research on keywords and created PPC campaigns to target specific customers.
• Used A/B testing and conversion tracking for the optimization of ads.
• Used advanced targeting options to analyze the behavior of users. Also, we considered the users’ demographics and interests.
• Established a content calendar whose sole purpose was to regularly post on social media platforms. We posted promotional content, implemented a good social media management strategy, and conducted giveaways to improve engagement.

Outcomes

• We went beyond our target of increasing sales by 25% and got a 40% increase within 6 months.
• Increased organic traffic by 50% and grew social media by 80% (in terms of followers and engagement).
• Made the return on investment better by boosting it up to 150%.
• Social media campaigns helped to increase user queries and engagement. Good reviews increased, improving brand credibility.

Testimonials

I hired Clicks Avenue for web development services. Their team of experts helped me create the website of my dreams and helped me run ads.