Brand Background and Objective
As Sentenced started as a new clothing brand, it has its own fair share of challenges while struggling to stand out. The brand’s site was awfully outdated and was not able to drive organic traffic. Also, their lack of social media presence further minimized their digital footprint. Most importantly, they did not have a commitment to sustainability that resonated with their potential customers.
Our Approach
- Redesigned the website, made it more aesthetic and sleek, and improved SEO techniques.
- Added an attractive lookbook, client testimonials, and a section to highlight the eco-friendly practices of the brand.
- Created effective PPC campaigns that focused on keywords like “minimalist clothing” and “sustainable fashion,” etc.
- Made use of Facebook and Instagram targeting options. They helped us reach those users who were interested in minimalist, ethically sustainable clothing.
Outcomes
- significant increase in website traffic by 80% and social media presence by 150%.
- Almost a 60% increase in e-commerce sales and an increase in average value orders by 30%.
- The mightiest outcome was taking Sentenced to Google’s first page for the keywords “minimalist clothing” and “sustainable fashion.”
- Raised social media engagement by 200% and noticeable conversion from social media platforms
Testimonial
Clicks Avenue is the one-stop solution for marketing. I found them professional and dedicated as I hired them to run google ads and SEO services for my brand.